The first operational step after co-founding my startup ALLO was to develop its identity and define the entire corporate image, strongly linking our experience and expertise with a new strategy and creativity, aiming the goal of creating a unique and distinctive visual identity.
It all starts with the logo, which needed to be simple yet have a recognizable personality, be easily adaptable to any type of medium, ensure readability, and be solid without unnecessary stylistic frills or embellishments. To achieve this result, I custom-designed the four letters that make up the logo.
After defining the logo, I studied and developed the entire corporate coordinated image of ALLO. I took charge of designing and developing the ALLO website, meticulously crafting every single detail to present ALLO's solution and technology in a way that is both comprehensible and engaging.
Then I translated these contents into a format that was engaging and comprehensible for the presentations and pitches we made to promote our startup.
The confirmation of the effectiveness of the ALLO logo became evident every time we had to adapt and reproduce it on very different formats and media. Thanks to its effectiveness and the quality of its graphic design, it always found its application without compromises or limitations.
